The Mishima Reserve Method

It’s important to acknowledge that raising any type of beef cattle is a resource-intensive aspect of our food system. While we already take great care to ensure our herds are raised in ways that are environmentally responsible, we are doing more to reduce our environmental footprint. Through a partnership with Eden Reforestation Projects, we’re able to offset carbon caused by our industry by planting millions of mangrove trees across Madagascar and Haiti. To date, we have planted 3 million trees in Madagascar and are continuing this work in Haiti.

We believe this partnership provides the opportunity to make a significant, positive environmental impact in the immediate future. Mangrove trees, indigenous to Madagascar and Haiti, sequester up to three times the typical amount of carbon sequestered by most other trees. Madagascar is also home to over 200,000 species of plants and animals that don’t exist anywhere else in the world, but more than 90% of the country’s natural forests have been decimated due to charcoal production. In Haiti, just 1% of the primary forest is remaining and 25% of the population lives in extreme poverty. By planting mangroves, we are helping to rebuild one of the most biologically diverse places on earth while also reducing extreme poverty by employing local communities.

At Mishima Reserve, we believe that sustainability is no longer a choice it’s a necessity, and we hold ourselves to the highest standards when it comes to both quality and sustainability. That’s the Mishima Reserve Method.

We control every aspect of our cattle’s development to ensure that our customers get the best beef possible, produced in a way they can feel good about. We provide our ranching partners with a set of strict protocols to help protect the health and wellbeing of the developing calves that include easy access to clean water and fresh air. But it goes far beyond those basic, common sense practices. 

For instance, our guidelines establish a 60-day, multi-stage weaning schedule to minimize the stress on calves as they transition from newborn to independence. It’s a labor-intensive procedure that most companies choose to cut corners on for the sake of efficiency, speed and profit. We know from experience that reducing stress during the animal’s lifespan helps it lead a healthier life, cuts down on medical intervention, and reduces mortality.

This is part of the reason why have a zero-tolerance policy for growth promotants or added hormones. We see no evidence that using them would result in a superior product for our customers, so it’s something we just won’t do.

When it comes to the use of antibiotics, we are conservative in the extreme, and only do so on a case-by-case basis. A typical American cattle operation includes antibiotics in the feed for their entire herd to mitigate the negative side effects of their forced-growth, efficiency-first approach. Our slower, natural method eliminates the conditions that contribute to these health problems in the first place.

In the event that one of our animals needs antibiotics to return to optimum health, they're used responsibly and with an abundance of caution. Recuperating animals are maintained for as long it takes for any antibiotics to completely metabolize out of their system. This allows us to verify that all Mishima Reserve meat is 100% clear of any trace of antibiotics.