It’s important to acknowledge the fact that raising any type of beef cattle is a resource-intensive aspect of our food system. While we already take great care to ensure our herds are raised in ways that are environmentally responsible, we wanted to do more to reduce our environmental footprint. Through a partnership with Eden Projects, we’re able to offset carbon caused by our industry by planting 500,000 trees a year in Madagascar. And over the next five years we will plant 2.5 million trees.
We chose this initiative for several reasons, but most important was the opportunity to make a significant, positive environmental impact in the immediate future. Mangrove trees, indigenous to Madagascar, sequester up to three times the typical amount of carbon sequestered by most other trees. Madagascar is also home to over 200,000 species of plants and animals that don’t exist anywhere else in the world, but more than 90 percent of the country’s natural forests have been decimated due to charcoal production. By planting mangroves, we are helping to rebuild one of the most biologically diverse places on earth while also reducing extreme poverty by employing local villagers.
At Mishima Reserve, we believe that sustainability is no longer a choice; it’s a necessity, and we hold ourselves to the highest standards when it comes to both quality and sustainability. That’s the Mishima Method.